ORGANISATIONAL
BUYING BEHAVIOUR:
Organisational behaviour is the
study of organisations from different view points and different level of
analysis about the actions that are being carried out within the organisation.
For a optimum buying behaviour the organisation must establish a strong supplier-buyer
relationship. An efficient supply chain must be managed between the suppliers
and the buyers in the organisation.
The major raw-material for the
manufacture of Lays chips is that it is made from the finest quality of
potatoes. Pepsi Co India has set up it potato plantation in the parts of
Punjab, Maharashtra, Uttar Pradesh and West Bengal. Pepsi Co has partnered with
Punjab Agro Industries is the major manufacturing unit of potatoes.
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