Distribution Decisions

                       Lays has got its distribution outlets in almost every parts of the country. Lays follows INTENSIVE DISTRIBUTION method in which manufacturers places the goods and services in as many outlets as possible. For these products the consumer requires a great deal of location convenience.

                             

              Manufacturers are constantly tempted to move from exclusive or selective distribution to more intensive distribution to increase coverage and sales .This strategy may help in the short term but often hurts long term performance.

                  Lays has extended its distribution channels even to the rural parts of India thereby attracting new customers, and provides an increase the market share.