Sales
management is the art of organizing and motivating people to sell. Also, there
is a science of sales management that functions to provision and deploy the
sales force to make those sales happen. Sales processes and tools exist to
sustain the selling effort - to implement and support the art of sales
management.
Lays being a product in the potato
based snack category , target the customers as a whole and doesn’t involve personal
selling, and it being sold at all the retail outlets, super markets , bakery
and due to its wide distribution channel it has penetrated even the
un-organized vendors in the rural parts of India.
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