Pricing

The price of the product is one of the important factors in generating the sales revenue and earn profit. Price of the product also determines the brand value to the customer. Pricing being the only revenue generating factor  among  the 4P’s of marketing mix. The pricing strategy followed by Lay’s is value pricing because of its quality compared to the all other unorganised sectors which produce the same product.

 Pricing Of Baked flavours

Quantity (gms)	Price (Rs)
30	15
67	30

Pricing Of Normal flavours

Quantity (gms)	Price (Rs)
12.5	5
26	10
56.5	20

  The various steps involved the pricing method are :

• ·         Setting the price objective
• ·         Determining the demand.
• ·         Estimating costs.
• ·         Analysing the competitor’s cost and offers.
• ·         Select the final price.

Lay’s also comes up with offer pricing options like providing redue price for larger quantities (family sized bags).