It refers to
all the products offered by a firm. It should be differentiated from the
product line, which refers to the group of products which are classified
together for reasons of similarities on any one of the several criteria such as
customer needs, market served, channed used, or technology used in manufacture.
Lays is India is being manufactured
by Pepsico India. Pepsico India on the food and snacks product line
manufactures snacks like Cheetos, Kurkure, Quaker Oats, Duke’s wafers and along
the beverages product line manufactures soft drinks like Pepsi, Mountain Dew,
Aquafina, Mirinda, Nimbooz, Slice and
Tropicana.
Product Strength:
The strength of the product is that
it tastes so good, a quick snack to quench your hunger providing the widest
choice of flavours in the potato-based snack category.
Product Depth:
The depth of the product is the
total number of variations and various categories in each variation. The
variations can include size, flavour , method of preparation etc. Lays has
variety of flavours and categories like Lay’s baked and Lay’s Stax.
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