Lay's - No one Can east Just One

Lays is one of the leading manufacturer of potato chips developed in the year 1932 and  marketed  as a part of the  Frito Lay Company which is the world leader in the snack category. It is called by different names in different regions of the world. (For Example : Lays is called as Walkers in the United Kingdom and Ireland, Sabritas in Mexico). The unique feature about this product is it can appeal to any different markets all over the world with adaptable design, specific names and flavours in each countries to sell their products in. Lay’s analyzes the consumers and develops their flavours accordingly likely ‘Magic Masala’ is developed for the Indian and other South Asian consumers. Lay’s became a part of India’s snacking culture since its launch in the year 1995.